Wrango (then named ‘Clue’), a data and advertising platform, was rapidly scaling up and redefining their mandate as a global tech firm capable of providing next-gen analytics. They came to Whitman Emorson at a moment of inflection to support in crafting an actionable purpose and vision, brand architecture, naming and narrative, as well as a visual identity that captures their position, aspiration and differentiators in a complex competitive space.

Whitman Emorson delivered an iconic logo, wordmark, visual and verbal language, and web design that conveys Wrango’s ability to seamlessly connect people and data with maestro-level efficiency, unlock insight and enable growth in their clients’ businesses. The icon takes inspiration from a common digital reference point; the toggle, used to signal an always on approach where your data works for you. Inspired by the toggle, the design system translates the rounded container shape as a vessel for information and messaging.

Wrango (then named ‘Clue’), a data and advertising platform, was rapidly scaling up and redefining their mandate as a global tech firm capable of providing next-gen analytics. They came to Whitman Emorson at a moment of inflection to support in crafting an actionable purpose and vision, brand architecture, naming and narrative, as well as a visual identity that captures their position, aspiration and differentiators in a complex competitive space.

Whitman Emorson delivered an iconic logo, wordmark, visual and verbal language, and web design that conveys Wrango’s ability to seamlessly connect people and data with maestro-level efficiency, unlock insight and enable growth in their clients’ businesses. The icon takes inspiration from a common digital reference point; the toggle, used to signal an always on approach where your data works for you. Inspired by the toggle, the design system translates the rounded container shape as a vessel for information and messaging.