Sacred Farm Apothecary, born in the Blue Zone of Nosara, Costa Rica, was on the precipice of major growth. Under the leadership of founder Kathryn Colvig, the brand was expanding its brick-and-mortar footprint and digital reach. They required a robust brand foundation capable of scaling far beyond its original location, while remaining deeply rooted in its mythic origins and respect for ancestral knowledge. WE partnered with Sacred Farm to define their positioning, brand strategy, and tone of voice, setting the stage for global growth. From there, we built an expansive visual identity—featuring a system of custom wordmarks, a bespoke orchid icon, and a strategic colour palette designed to intuitively guide product categorization. Inspired by old-world apothecaries, the system is designed to grow, adapt, and expand much like the Costa Rican jungle itself.

My role involved the development of the wordmark system, logo symbol illustration, label designs, environmental graphics, merchandise, animation, and brand guidelines.

Wrango (then named ‘Clue’), a data and advertising platform, was rapidly scaling up and redefining their mandate as a global tech firm capable of providing next-gen analytics. They came to Whitman Emorson at a moment of inflection to support in crafting an actionable purpose and vision, brand architecture, naming and narrative, as well as a visual identity that captures their position, aspiration and differentiators in a complex competitive space.

Whitman Emorson delivered an iconic logo, wordmark, visual and verbal language, and web design that conveys Wrango’s ability to seamlessly connect people and data with maestro-level efficiency, unlock insight and enable growth in their clients’ businesses. The icon takes inspiration from a common digital reference point; the toggle, used to signal an always on approach where your data works for you. Inspired by the toggle, the design system translates the rounded container shape as a vessel for information and messaging.