Windsor Private Capital, a boutique investment firm with a breadth of experience in a wide range of industry sectors including real estate, healthcare, & technology sought a rebrand to better reflect the current state of their business and service offering. At Whitman Emorson, we worked with WPC to refine their strategic positioning. The insights centered around four key points: WPC leverages legacy, is bold yet boutique, is a creative class, and works in good company.

The creative concept explored how the identity can leverage legacy while looking forward to the future. Building upon the pillars of WPC’s foundation to foster growth and absolute returns for their clients. The system is built around an evolution of the four pillars from their original logo pictogram into an iconic W that translates the strength of these four pillars of finance into WPC’s identity itself. This framework then expands into a system of forward momentum graphics that represent momentum and growth, just like the long term goals of WPC. 

Wrango (then named ‘Clue’), a data and advertising platform, was rapidly scaling up and redefining their mandate as a global tech firm capable of providing next-gen analytics. They came to Whitman Emorson at a moment of inflection to support in crafting an actionable purpose and vision, brand architecture, naming and narrative, as well as a visual identity that captures their position, aspiration and differentiators in a complex competitive space.

Whitman Emorson delivered an iconic logo, wordmark, visual and verbal language, and web design that conveys Wrango’s ability to seamlessly connect people and data with maestro-level efficiency, unlock insight and enable growth in their clients’ businesses. The icon takes inspiration from a common digital reference point; the toggle, used to signal an always on approach where your data works for you. Inspired by the toggle, the design system translates the rounded container shape as a vessel for information and messaging.